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Darren - Can you explain a bit more? Do you have a single campaign running that looks for ALL programs? Or do you have a scoring campaign per program? I don't really understand how you're using the token unless you have one campaign per program.
In general I think this is overkill, unless you're going to say..
Webinar A = +20
Webinar B = +15
Webinar C = +18
If all of your webinars are going to have the same score, then you should just make a single campaign, if Program's New Status = Webinar Attended, then flow = Change Score + 20.
Adam's solution is ideal.
Also are your tokens set properly to "+40" or "-2" ?
Thanks Adam -
There are parts of our company where you can download content which is not connected to Marketo. So I upload the leads into the programs that correspond with the content. Everything is the same score, so I just want a single lead scoring campagin which can applied to all.
I'll revisit the set up, but it sounds like I am on the right track.