4 Replies Latest reply on Oct 7, 2016 5:41 AM by 5d17d1e398772344b6e1c40f9b4419cd98ff6177

    Utilizing oData connections for analytics

      Not sure if you're like me, but I find RCA to be pretty inflexible and limiting to work with, let alone the standard "analytics". I don't want to buy yet another analytics tool from a Marketo partner. What I want is a simple data connection that I can consume with tools like Tableau and Excel PivotCharts...what I want is oData. 

      oData is a data service standard invented by MSFT and is now an open standard. Its essentially a raw data feed. It allows data to be pulled into proper business intelligence solutions (like SQL Server Analysis Services, Oracle or Tableau) for enterprise OLAP cubing and reporting. Problem is that Marketo doesn't support this. And I NEED better and faster intelligence...

      So if this also affects you - that you're frustrated and simply want to access your data to be able to manage as you want, add to this thread or hit like on it. 

      Cheers!