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I agree, drill-down capabilities within reports like this should be out-of-the-box functionality that has been requested for some time. There are many Ideas that have been posted over the years that are related to this highly desired feature - here are a few:
Do you have Revenue Cycle Analytics w/ Revenue Cycle Explorer? It's a Pentaho-based BI engine that reports against Marketo's data. It's not the greatest thing since sliced bread, but it offers lead-level granularity into performance metrics.
Dan, thanks for all the ideas.
Jason, I don't think I have Rev Cycle Analytics. I looked around my Analytics area and see nothing like that.
Talk with your Marketo rep about it.
Here's an overview: https://community.marketo.com/MarketoDeepDive?id=kA5500000008QOfCAM
Here's how to create an email performance drill-down: https://community.marketo.com/MarketoArticle?id=kA050000000L94wCAC
I see. So basically, what Marketo is saying is that, to get pretty standard reporting functionality, you need to go to their highest level. #lame
Thanks for the info, Jason. I know you are only the messenger of the info. I am not griping about your response. Rather, am griping about Marketo's bundling of capabilities.