3 Replies Latest reply on Feb 19, 2014 10:01 AM by 51201

    Wondering about the ROI of video?

      Hey all, 

      If you use video in any of your campaigns, you may be interested in this Marketo webinar: 

           Full disclosure: I'll be one of the presenters, but I wanted to share it with you guys (hopefully that's cool) as it's not about my company's product. We'll just be presenting a bunch of interesting data from the marketing campaigns we've run here at ClearFit, which may be relevant to you too. 

           I tried super hard to put together some case studies that would benefit the community. I wasn't sure what to expect when I started, but the data I found was really exciting! (At least if you're a data geek like me, which most of you probably are!)

           A few tidbits: 

      •           Examples of video CTAs in emails and data to show how video boosts email click-through rate by over 50%
      •           How to demonstrate whether video views are actually converting into customers
      •           Understanding the bottom-line ROI of video
      •           How we saw in one campaign that video viewers were over 2,000% more likely to buy

           The webinar is co-hosted by Vidyard (a video marketing platform with a Marketo integration) as part of Marketo's Launchpoint series, but I think this insights would be useful to any business that uses video regardless of platform(s).