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Is this super high level or are you going to get pretty tactical? You mention demonstrating conversions.. are you going to show some actual marketo reports? Thanks, Jeff
It's pretty tactical. There are actual screenshots of campaigns with the performance data and bottom-line stats (e.g., 90 day conversion rate of leads who watched video vs. did not watch video, etc.)
Due to how the data is structured most of the reporting was done via smart lists which I summarized in a table, but it's all real stuff. I tried to go into the nitty gritty as much as possible.
Great, I will check it out. Thanks for sharing! - Jeff