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Can multiple Email Programs be contained within a normal program?

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Dan_Stevens_
Level 10 - Champion Alumni

Can multiple Email Programs be contained within a normal program?

Just curious - can mutliple Email Programs be contained within a parent program (not an email program, just a regular Marketo program)?
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Anonymous
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Re: Can multiple Email Programs be contained within a normal program?

Hi Dan, if you're referring to the new Email Program, yes, you can nest multiple Email Programs within a higher-level program. The best way to do this is to create your primary program - let's say it's a Webinar Program - and then create the individual Email Programs as Local Assets. Hope this helps!

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Anonymous
Not applicable

Re: Can multiple Email Programs be contained within a normal program?

Hi Dan, if you're referring to the new Email Program, yes, you can nest multiple Email Programs within a higher-level program. The best way to do this is to create your primary program - let's say it's a Webinar Program - and then create the individual Email Programs as Local Assets. Hope this helps!
Dan_Stevens_
Level 10 - Champion Alumni

Re: Can multiple Email Programs be contained within a normal program?

Thanks Jessica.  Yes, I am referring to the new Email Program.  I wasn't sure if it was applicable to use multiple email programs for multiple waves of emails within a single Marketo program or use the traditional approach of mutliple smart campaigns to send out the local email.
Anonymous
Not applicable

Re: Can multiple Email Programs be contained within a normal program?

It all comes down to the reporting you're looking for, but either way works in terms of the functionality 🙂
Anonymous
Not applicable

Re: Can multiple Email Programs be contained within a normal program?

Hi Jessica,

will the member status in email program projected to the parent program? or their program status is seperated?

thanks!
-Lynn
Anonymous
Not applicable

Re: Can multiple Email Programs be contained within a normal program?

Hi Lynn, by default, the member statuses will be specific to the individual "child" programs. However, you can/should create Smart Campaigns to move members along the parent program progression as you see fit.

Best,
Jessica
Anonymous
Not applicable

Re: Can multiple Email Programs be contained within a normal program?

Thanks Jessica!

based on my search on the community, email program is targeted mainly to one off email (with multiple send) and a/b test. do you think it is also applicable for multiple non-relative emails (different target list/different email contect)?

thanks again
-Lynn
Anonymous
Not applicable

Re: Can multiple Email Programs be contained within a normal program?

Hi Lynn, I'm not sure I'm understanding your question correctly, but if you are sending multiple emails that are completely unrelated to one another (different assets, different audiences, etc.), then you should have a separate Email Program for each send. Only in the case where they are related to a larger scale "parent" program would you want to nest them. If they are stand-alone programs, then you should build them as such.

Best,
Jessica
Anonymous
Not applicable

Re: Can multiple Email Programs be contained within a normal program?

Thanks Jessica! your answer is the one i am looking for! very helpful! thanks so much!

-Lynn