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Hey Andrea,1 of 2 people found this helpful
Marketo supports using the .gif format. However, most email clients will not display animation of any kind in Email, including outlook and Gmail, so animations will not be displayed from these files if sent to a recipient without a supporting client.
Hi Andrea,1 of 1 people found this helpful
Here's a list of client support for animated GIFs in email -- fortunately they are pretty widely supported among modern clients with the notable exception of Outlook 2007/2010, which will display only the first frame.
We've used animated GIFs in emails with good results.