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There is a tutorial on FT/MT:
- FT is the first time we ever saw this lead and the acqusition program that got credit
- MT is multi touch - so several programs before the sale get some level of credit, split evenly across those programs.
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This link does not work. Do you have an active link for this FT/MT Tutorial?
Thanks, I've reviewed those pretty thoroughly. I am looking more for an indepth explanation of exactly what each axis option means and to what field it corresponds with in SFDC. Not finding this anywhere in Marketo.
Have you verified that your programs have period costs? Or that your channel tags are set to include program in reports are set to include even if there are no period costs.
Sometimes when programs don't appear in RCE reports that I thought they should, it's because they don't have period costs specified for the period the report is set to analyze.