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There is no amazingly awesome way to dedupe automatically here. You need to do this:
- Get Marketo Easy Merge or Demand Tools or RingLead to merge your records.
- add Dupeblocker to your SFDC to stop sales from creating dupes
- upload leads only into Marketo
See more ideas here
In the future, do all of your uploading through Marketo and not through Salesforce.
No automated de-duper is 100% fool proof. I think RingLead has or is close to having a tool that can clean up this scenario, but I haven't been able to closely research it myself yet.