3 Replies Latest reply on Mar 3, 2014 9:21 AM by 17677

    Acquisition Programs changed to engagement

      We send a lot of offers to our list to download a whitepaper, ebook or attend a webcast. Since these offers often go to a list we already have, is there any way to measure the engagement of these people. Say we send this offer to 25,000 people and 300 consume it. Could we change the acquistion program so it counts these engagements? Or is there another way to measure this?