2 Replies Latest reply on Feb 3, 2014 12:13 PM by Kathryn Langemak

    Managing multiple mailing lists subscriptions

    Kathryn Langemak
      We would like to allow people to subscribe to our mailing lists by topic/type of periodical we send out. Is there a best practice to do this?

      We're new to Marketo and in our current CRM system, we have these lists set up as separate folders (36 different folders). With our current, non-Marketo subscription forms, we show various combinations of these lists with checkboxes that can be checked to subscribe.

      The suggestion we were given to replicate this in Marketo is to create a Y/N custom field for each of these mailing lists. I'm concerned that it will clutter a lead record to have a long list of mailing list fields.  Does anyone have any tips?

      Thanks! Kathryn