4 Replies Latest reply on Feb 27, 2014 4:52 PM by Dan Stevens

    Does the Email Program dashboard display UNIQUE or TOTAL clicks?

    Dan Stevens
      I'm trying to understand the discrepency of the data presented on the email dashboard.  The number of CLICKS far exceeds the number of actual clicks (which I can view in the program members tab).  Does the dashboard show unique or total clicks?  If the latter, then the "clicks to opens" ratio would be irrelevant (since it too would be overstated).