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I am interested in this, too. Can anyone confirm whether or not the email performance reports update soft bounces that have delivered to "Delivered"?
I am running into the same issue, and this seems to be skewing our actual deliverability numbers significantly. I am curious as to the reason this would not update after a soft bounce email has been delivered.
Here is the answer from Marketo Support:1 of 1 people found this helpful
"The reporting will show both activities, so if an email bounces and later gets delivered bounced gets 1 count and delivered gets one count. This is because the reporting works by looking at the activity log of a lead, and the bounce event would not get removed when the email gets delivered later."
So is there any way to see the true delivery rate of an email once these "Bounces" have been removed and changed into "Delivered" status?