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Any people using 3 fields for Lead Scoring ?

Question asked by 52404 on Sep 29, 2014
Latest reply on Sep 30, 2014 by 52404
Hello,

I'd like to have feedbacks of people using the same scoing model; if you don't, any advice is welcome !! We have the Spark edition and we're on Salesforce Professional edition.

We are using 3 scoring fields :

- Demographic Score
- behavior Score
- Lead Score

Whenever we update the demographic or behavior score, we also update the Lead score field, so that the Lead Score always equals Demographic + Behavior Score.

But we encounter a pb :
- when 2 leads are merged - Marketo automatically adds up the Lead score of the former and new lead, without adding up the 2 other fields = Lead score doesn't equal behavior+demographic score anymore.

- when a lead is converted to an existing contact - Marketo automatically adds up the Lead score of the former and new lead, without adding up the 2 other fields = Lead score doesn't equal behavior+demographic score anymore.

Has anyone gone through the same issue ?

Holisoa

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