4 Replies Latest reply on Apr 24, 2014 7:34 AM by 7bd945c890da454f04c45e613130f586b2ee3fcf

    Building a Non-Active Returning Visitor Nurture

      What I am trying to do is build a campaign, content for someone that used to be engaged, visited our site, whatever then went away and is back. How should I find these people? By web activity? Email activity? 

      Im also unclear if an engagement campaign would work. (I had always thought the new engagement program was to replace/make nurture easier but it is not as Ive been told). My gut says no because I dont want to be tied to sending every x days on same day at same time. But I also want to measure the content - not as easy with other campaign structures.  

      ps. why is there no category called Nurturing??