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Campaigns vs activities in SFDC

Question asked by Nichole Cunningham on Mar 11, 2014
Latest reply on Mar 11, 2014 by Mark Farnell
Hi there,

We are migrating from MS Dynamics to SFDC. In MS DYNAMIC and all prior times I've used SFDC, we've always used SFDC campaigns for when a lead syncs over.

Our CRM guy is really pushing not to use campaigns. He says that if we get all our reporting in Marketo, why can't everything be done through activities in SFDC. I'm not 100% sold on the idea of not doing/using campaigns in SFDC. I"d like to be able to make an informed decision about this.

He had also mentioned that Sales Insight could aid as a replacement for the need for campaigns too.

Can anyone provide some rational as to why we would want to do away w/SFDC campaigns and only use activities? Thoughts? Suggestions? Past experiences? Best Practices? This would all be much apprecaited.

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