This content has been marked as final. Show 2 replies
Hi Nichole! I've been a long time SFDC user and strongly recommend that you use SFDC campaigns to track prospects who have qualified for Marketing activities such as tradeshows, webinars, online advertising, web, etc. The benefit is that you can track campaign ROI and determine what Marketing campaigns are influencing the most closed/won deals.1 of 1 people found this helpful
SFDC Activites are used more by the Sales team to be able to track sales follow up such as calling or emailing prospects.
Hope this helps!
I'm with Michelle on this one, even if you have RCA to measure ROI in Marketo, you're getting a lot of value from using campaigns in SFDC e,g,:
- list creation for sales/TM call back based on campaign membership/status
- the campaign related list gives a summary on lead/contact/opportunity records showing which campaigns are having an impact
- "response" count in SFDC - should mirror success in MKTO, but not everyone can see MKTO reports
- general visibility in your sales org - they can all see campaigns but not necessarily all the detail in MKTO reports