The LP would be "like" a campaign landing page to FB in that we would want to control the utm parameters of the URL in the referring URL. This is because when we use the Marketo form, there are hidden fields that pull from the referring URL. This way when a lead fills out the form, we can track that the lead is coming from that LP.
We therefore wanted to explore if this was possible because if not, then we have to explore alternative approaches like setting the form fields to a default value behind the form, and the implications regarding that set up from a scalability standpoint.
We understand your point from a traffic source but then are not understanding how it works especially since we see a URL for a video tab in our Liberal Arts profile page is ‘https://www.facebook.com/ExcelsiorSLA/videos’ so is this something we can control in FB? We also see a number of our competitors doing it but there is no clear documentation to support specifics like this.
Any time and assistance you can offer we’d appreciate.