0 Replies Latest reply on Oct 28, 2014 1:17 PM by 69761

    We are trying to place a Marketo LP on a tab on one of our Facebook profile pages

      The LP would be "like" a campaign landing page to FB in that we would want
      to control the utm parameters of the URL in the referring URL. This is
      because when we use the Marketo form, there are hidden fields that pull from the
      referring URL. This way when a lead fills out the form, we can track that
      the lead is coming from that LP.

      We therefore wanted to explore if this was possible because if not, then we
      have to explore alternative approaches like setting the form fields to a
      default value behind the form, and the implications regarding that set up
      from a scalability standpoint.

      If it helps, here is an example for I.E. -This URL is what is generated in
      marketo http://explore.excelsior.edu/TESTFACEBOOKLP.html. We would want to
      add the utm parameters after the ‘.html’.

      We understand your point from a traffic source but then are not
      understanding how it works especially since we see a URL for a video tab in
      our Liberal Arts profile page is
      https://www.facebook.com/ExcelsiorSLA/videos’ so is this something we can
      control in FB? We also see a number of our competitors doing it but there
      is no clear documentation to support specifics like this.

      Any time and assistance you can offer we’d appreciate.