Your solution sounds good to me.
What is your definition of Engaged Customer vs. Won?
Once an opprotunity is marked Closed-Won, contacts will be transfered to this initial "Won" stage. Once these customers re-engage with us (i.e. download a whitepaper, attend a webinar, etc.) they will be moved into the "Engaged Customer" stage. If they're marketing qualified, they'll then flow to the "MQL (Customer)" Stage, and so on continuing down the funnel... Make sense to you?
Thanks for your feedback!
I'm curious about this idea of adding additional stages onto the Revenue Model/Lifecycle--is it considered best practice to have these additional stages as a way to distinguish marketing to new leads/prospects versus conducting customer retention marketing, which could include upselling? Right now, we're struggling a bit with how we separate and continue loyalty marketing initiatives to current customers within our Marketo database, in addition to doing the lead generation marketing efforts towards new prospects. Thoughts?
Jessica, have you had success (like improved tracking) with implementing your proposed stages? I'd love to hear about it!