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Creating a channel Tag: What is the purpose of the "Applies to" pull down field?

Question asked by 928c723f91c7b0f07710c7fc358dda95ac0d964d on May 4, 2014
Latest reply on Sep 4, 2014 by Kenny Elkington
I'm new to Marketo. Is it possible to change the "Applies to" pull down options or are these options set by Marketo? I'm confused as to how these "applies to" field options were generated within my Marketo acount.

Once I set up a channel, what is the purpose of the  "Applies to" field? How is the option I choose, within this field's pull down, helpful to me before, during and after my specific program?