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Harvey we have this problem as well. We currently use original referrer and original source info together to set acquisition programs. URLs containing "aclk" are for Google text ads and those containing "googleadservices" are for Google Display ads (or ads on the Google Display network). The original source info lets us narrow down the URL from their first visit. However, this method loses accuracy when multiple ads are going to the same landing page.
Would be nice if Marketo could extend the character limit of this field so we only need to use the original referrer field.