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Hey Phil, this will definitely be a use case for tokens in emails. I would either generate/populate this in SFDC or Marketo, and then take the value from the field and insert it into your email. This way, it's unique to each individual.
Dory has it right.
If you need to run these in a separate program, you can just update the Coupon Code field by matching it against email address.
Thanks for the insight! I'll get stated.
Getting back to this... We are finally rolling this out. I have over a 100K coupon codes I have to assign to each customer. Using tokens, how would I assign each customer a coupon code?
You can create a csv file with say email address and coupon code. Have this file populated with customer email address and coupon code on each row for 100k leads.
Then import this file in Marketo mapping email address and coupon codes to respective fields.
In your email, you would merget the field where you stored the coupon code and send that email to these 100K people.And you are done.
Make sure you test it first by adding yourself a coupon code and sending email to yourself.