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I believe making a landing page an email won't be as simple as copy paste.
2. Email templates can be done so they look the same, or at least very similar, to a landing page. You really need to work with a developer that understad how HTML emails work and how the show in Ms. Outlook vs. Gmail for example.
Email Templates require some special coding in the header and for editable areas. Yes, you could convert it, but it wll require what Fernando suggests to rework the HTML and do inline CSS.