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Measuring Lead Nurturing Success

Question asked by Vlada Prasolova on Feb 16, 2015
Latest reply on Feb 16, 2015 by Josh Hill
Hi!
i have a very simple lead nurturing funnel, the idea if which is that people receive 3 emails in 30 days, last one being sent from the sales rep with an offer to buy
the campign has been running for 2 months now, and i have a campaing statuses set up (Engaged, SLA, customer) but i now wonder is there any average stats that i can compare my results to?
Right now i have over 2k leads in my funnel, and arounf 1,5% of them had already converted to customers
Is it good or bad result?
I tried to browse  the communtiy in hope of finding some average stats on that subject, but didn't get any

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