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To accomplish this, you would use a smart campaign that uses a trigger for "Clicks Link in Email" or possibly just "Visits Web Page." You'd designate your link/unsubscribe page with a constraint.
Then in the flow of the campaign, you'd add an action to unsubscribe the lead.
Hi Rich, there have been multiple threads covering this recently in relation to CASL, and that this is not a very effective/safe method to use for opt-out.
I'd be cautious using a single click to opt out, as several things could go wrong and not register that someone has chosen to opt out, leaving you holding the bag.
Is it not possible to build a link that has form field parameters and which submits a form? This seems like something very basic and should be available to us
Dave, you can accomplish this in a few different ways if you really want to use a form, but they aren't overly simple.
- You could use server-side posting
- If you don't have to use a form, you can just use smart campaigns with the right constraints based on the links. All thew flow actions can mimic whatever you wanted to do with the form