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you could use snippets for this, placing the picture in the html side and the text in the other side.
You won't be able to template this w/o the text showing up in the html footer.
for now i've created a div at the bottom of the email with nice small text that is white on a white background. doesn't 'show' on html and of course shows up as simple text in the text only. so ithat's a reasonable workaround...
I would avoid that approach as some email servers may see this as spam. Why not just manually type the text within the plain text area? Or is that what you're trying to avoid? That's how we do it with our email banners/headers (since Marketo unfortunately doesn't take the ALT text and use it in the plain-text area).