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Patrick, as far as I understand it, Forms 2.0 forms on non-Marketo pages were intentionally left without the pre-population feature you're describing. This was done as a security measure.
and am I correct in understandingthat the old forms can only be displayed using Marketo Landing pages (i.e. we cannot put it on our own pages)?
Thanks for the fast response.
No you can absolutely deploy either 2.0 or 1.0 Marketo forms to your landing pages. Short answer: put a 1.0 form on a marketo landing page, approve it, view the source, and copy the form code you find there.
Here's a link to the canonical article about how to do that.
And with a 1.0 Form on a non-Marketo landing page I can pre-populate the form?
Regarding your form, are you trying to fulfill user experience where returning visitors' details are displayed to them?
Exactly. If we send an email to someone we have in our database to fill in a form, I want to make it easy for them. Pre-fill seems to do that.
If you use a Forms 2.0 form, you can leverage the "Known Visitors" option, as seen here.
I think before you delve into getting values to pre-fill into form fields, you may want to see if Known Visitors would be sufficient for what you're trying to accomplish.