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I've used our CRM tool in the past to do this. You can write a workflow rule easily with this logic on the fields you want to update.
This was the easiest way I found.
Thanks Gwen - was that with SFDC?
Yes, you'll have to do this in SFDC with demand tools or something.
You could also export the list, do the change in Excel, then reimport the data as a CSV.
Marketo can do some normalization, but its a little clunky to implement. It definitely cannot maniulate case, though.
Ringlead has a tool that can do this via a Marketo Webhook. If you had a savvy developer at your disposal, they may be able to build something too.
Cloud ETL Hooks also has a webhook for this.