0 Replies Latest reply on Aug 12, 2014 11:38 AM by 45cbde79565eb523dc39e1441c25ffe79ae9b168

    Marketing Program Manager - Huntsville, Alabama

      ADTRAN is looking for a talented Marketing Program Manager to join our growing demand center team. This is an exciting opportunity for the right individual to make a big impact.

      The successful candidate will have a passion for driving revenue utilizing marketing automation (Marketo). You thrive on making data driven decisions and will contribute to the sales pipeline by developing demand generation campaigns.
      •           Quick learner who thrives in a fast-paced environment with excellent analytical and problem solving skills
      •           Able to work under tight deadlines, manage multiple demands/priorities and be a self-starter with little supervision
      •           Previous experience with marketing automation (Marketo/Eloqua) including lead generation and inbound/outbound marketing
      •           Enjoys working with data including: list management, segmentation, dashboard reporting and metrics
      •           Strong understanding of marketing automation processes including campaign execution, testing and measurement
      •           Experience with Salesforce.com a huge plus

      Position Responsibilites
      •           Manage inbound and outbound marketing including the design, build and execution of lead generation programs
      •           Monitor and optimize the performance of digital marketing campaigns including email, landing pages, nurturing and lead scoring
      •           Collaborate with sales and marketing to provide reporting on campaign success, lead conversion and engagement opportunities
      •           Create and manage dashboards for campaign effectiveness, prospect engagement and funnel advancement
      •           Maintain organization of Marketo instance including folder structure, templates, segmentation lists, smart lists and archives
      •           Manage the integrity, accuracy and volume of Marketo and Salesforce databases
      •           Analyze marketing activities, prospect behavior and campaign data


           Education: BA/BS in Marketing, Communications, General Business or related field
           Ideal candidate has a minimum of 3 to 5 years of B2B marketing experience

           Position is located at ADTRAN corporate headquarters in Huntsville, Alabama

      Apply online at https://www1.apply2jobs.com/ADTRAN/ProfExt/index.cfm?fuseaction=mExternal.showJob&RID=1074&CurrentPage=1