This content has been marked as final. Show 3 replies
What sort of content is this? Newsletters? Webinar invitations?
Most of the time the field gets populated and then you push people into streams or programs based on behavior and demographics.
When you say make the casts vary as much as possible, do you mean vary in cadence or in their content? Would you not just configure your engagement programs for different content types to go out on alternating weeks for example?
I think I'm missing something about how the choices in the preference centre will change the cadence of your sends...unless you have a "send frequency" preference in which case that makes sense :)
We don't do anything that complicated yet. My Preference Center is pretty straightforward -- I have a set of checkboxes for each content type that map to the lead record.
I then build some global smart lists off of these checkboxes along with some other criteria (exclude competitors etc.). These global smart lists determine program eligibility.
We tend to use a lot of individual programs outside of the engagement center so membership in these stand-alone smart lists are just always part of the smart list criteria for the program's campaign (e.g., Member of Smart List in "Available for Product Emails" etc.) and that way I know I'm always sending to the correct group even if people's preferences have changed etc.
Thanks you two!
Josh - yes we are talking content types, like articles, blogs, webinars, white papers, IG's, etc. So you use streams? Do you have different streams for combinations of choices (if they pick more than one that they'd like to receive)? Or do you have campaigns set to bounce them between streams?