0 Replies Latest reply on Feb 5, 2015 9:29 AM by 6f9a145d94ccf7e59cb1dd326794d04a83d76af8

    Marketing Automation Guru Needed in Toronto!

      About Us
      Career Cruising (www.careercruising.com), creator of the award-winning online career guidance tool used in schools, libraries, colleges and universities throughout North America, continues to experience uninterrupted growth. Based in Toronto, Ontario, Career Cruising’s innovations have yielded positive outcomes for millions of people in every US state and Canadian province by providing them the tools and insights to reach their full potential in school, career and life.
      Career Cruising was launched over15 years ago by three friends seeking to create a life-changing career program to guide people in reaching their potential. Today, our programs are used by more students, parents, educators and libraries than any other career development program in North America.
      About You
      Would you like to apply your quantitative skills, marketing savvy and experience to help measure, capture, re-engage, and develop qualified prospects for Career Cruising’s sales team? Are you a self-starter able to thrive in a fast-paced, timeline-driven, service-oriented role? Are you compelled to dive into and understand data and how it impacts business performance? And do you have the desire and ability to learn about Career Cruising’s products, processes, and people? If so, we are in need of your skills to open doors for conversations about career development. This is an excellent opportunity to take your e-marketing and operations skills to the next level.
      About The Role
      The Marketing Automation Associate will work with marketing, operations and sales leadership to:
      • identify and establish best practices for data protocols and hygiene throughout the customer lifecycle
      • research, create, and segment prospect lists
      • maintain the marketing database and coordinate data with the sales database
      • design and build desktop, web, and mobile-friendly email templates and landing pages that optimize campaign performance
      • build automated marketing campaigns/programs and assets
      • tailor campaigns to increase engagement and capture interest from prospects and clients
      • execute built campaigns and assist with campaign metrics reporting
      • perform website updates and maintenance as needed
      • track and optimize website performance
      • track and optimize social media performance
      Ideal experience requirements:
      • 1-3 years marketing experience within B2B/B2G/B2E environments;
      • Demonstrated success designing, creating, and testing HTML emails and landing pages in an automated marketing platform such as Eloqua, Marketo, Pardot or HubSpot
      • Experience analyzing data in Microsoft Excel
      • Experience in measuring and tracking campaigns
      • Experience maintaining data sets
      • Strong working knowledge of HTML and CSS
      • Experience with or understanding of customer relationship management (CRM) platforms
      • Excellent communication, analytical and project management skills;
      • Bachelor’s degree in Marketing, Business, Communications, Computer Science, or related discipline;
      • Adept at handling multiple assignments with tight deadlines, and diligent about delivering against deadlines;
      • Detail-oriented with the ability to manage parallel projects
      • Ability to develop strong working relationships with cross-functional teams.
      Interested? Email Dawn at dawnm@careercruising.com