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That is how Marketo handles multi select input or concatenation.
You can use CONTAINS to search for the correct value.
Not sure there is a good solution right now. There was a thread about this, but the coding turned out not to work because of the type of field and the API.
Jay, you may be able to use email scripting for this. It uses the Velocity scripting language, which allows you to split strings by a delimiter using the parseStringList and setStringsDelimiter functions:
The string function returns an array, which you can then format any way you want.
This does require some scripting/programming skills. You need to load the ConversionTool, as shown on the bottom of the docs: http://developers.marketo.com/documentation/email-scripting/