Sr. Manager, Global Marketing Automation and Operations
Kaspersky Lab is looking for a Sr. Manager, Global Marketing Automation and Operations to oversee all aspects of a global implementation of marketing automation (Marketo) and the associated B2B sales and marketing processes that come with it. Kaspersky invested in 2013 in a global implementation of Marketo, to go along with a global rollout of Salesforce and a marketing data warehouse. We are seeking a highly-motivated, experienced marketing operations professional to manage a distributed Marketo rollout with teams in local offices around the world executing marketing tactics and campaigns.
Responsibilities include:
Overall global management and administration of the marketing automation system (Marketo) in collaboration with IT and operations
Vendor and overall project management of the Marketo services team tasked with working with the local marketers as well as Global HQ projects
Being a subject-matter expert and best-practices leader to more than 60 marketers and operations people in local offices using Marketo on a regular basis
Manage the training, technical implementation, build out, and data management of the new regions adopting the marketing automation tool (Marketo)
Management, training and adoption of the global B2B Lifecycle models (Acquisition, Customer, Partner) and operationalizing these in coordination with global Sales Enablement, regional Marketing and HQ IT teams
Communication of project milestones, advancements and operational changes to global team
Oversight, responsibility and management of global data quality, processes and policies including email subscriptions and privacy
Overall budget management of marketing automation project and surrounding aspects
Management and training of marketing reporting available to regional teams
The ideal candidate has:
5-12 years working in marketing operations and/or demand generation
Excellent written and verbal communication skills
A proven ability to work cross-culturally and cross-functionally
Strong project management skills
Experience working with marketing automation required (Marketo preferred).
Experience with Salesforce.com as a user or administrator preferred
Please contact alexander.kriney@kaspersky.com if you are interested.
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