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I had trouble setting this up initially too Dan. I realized I could only populate the hidden UTM fields by having one URL with UTM using that specific form. I couldn't use the same form to populate multiple UTM parameter options.
ie.: I had to put a value in the form's UTM hidden fields and it would only populate that value.
I am not sure if this is 100% correct, but I know my fields now populate the info.
Today we use a Wordpress plugin called Cookie Monster that does the same thing -- could be an option if you are on that platform.