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You can make custom fields that time stamp certain actions. I believe there's lots of examples of this around the community, but here's the first thread I stumbled on, just to get you started:
And you just won't want to let the system to update those fields so it keeps the time stamp for the first action.
That is a great solution going forward. What I am looking for is a way to retroactivaely set the first opt in date on lead records.
I'm trying to do the same thing. Did you get anywhere with this?