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Email performance report totals: weighted or unweighted?

Question asked by Dan Stevens. Expert on Apr 3, 2014
Latest reply on Apr 4, 2014 by 32399
When looking at the totals of an email performance report (when more than one email is listed), are the percentages a weighted average – which give greater weight to those emails with larger distribution lists?  In otherwords if there were two emails:
  •           Email 1: 10,000 delivered | 10% open rate
  •           Email 2: 100 delivered | 50% open rate
 Would the total open rate % be 30% (unweighted) or 10.5% (weighted)?

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