1 Reply Latest reply on Apr 4, 2014 1:36 AM by 32399

    Email performance report totals: weighted or unweighted?

    Dan Stevens
      When looking at the totals of an email performance report (when more than one email is listed), are the percentages a weighted average – which give greater weight to those emails with larger distribution lists?  In otherwords if there were two emails:
      •           Email 1: 10,000 delivered | 10% open rate
      •           Email 2: 100 delivered | 50% open rate
       Would the total open rate % be 30% (unweighted) or 10.5% (weighted)?