2 Replies Latest reply on Jul 24, 2014 9:55 AM by 86e7d4d0d7027e0caaec17034cba1a842632e37d

    Does behavior score affect lead score?

    Lauren Aquilino
      I recently inherited a Marketo instance where the behavior score is decayed upon lack of activity in a certain amount of time. I noticed the behavior score will decrease, but the overall lead score is left untouched. Is the behavior score associated with the lead source? Should it be decreasing as well? Or is this something that is totally seperate?