AnsweredAssumed Answered

Discrepancy with conversions tracked in Google/AdRoll vs. Marketo

Question asked by 77c4b011d8a334e2ce5dc5adb9fde2c77d810f5c on Mar 12, 2014
Latest reply on Mar 12, 2014 by Delinda Tinkey
Hello,

Working with our PPC company, we are seeing that the number of leads coming through each month (being captured in Marketo) vs. the number of conversions per month (leads being captured in Google & AdRoll) are not lining up.  The PPC platform numbers are almost always higher – almost significantly higher than what is being tracked in Marketo.  We have hidden PPC fields on all our forms and are tracking conversions based off these fields.  Has anyone else seen this? 

Thanks!

Outcomes