4 Replies Latest reply on Mar 4, 2015 8:12 AM by Dan Stevens

    How to use Marketo to track direct mail campaigns?

    Dan Stevens
      We're about to launch a direct mail campaign within a single account to the company's top executives.  The end-goal will be to drive them to a Marketo landing page.  How can we track this activity?  Our desire was to not use a form to make it as easy as possible to obtain the content.  Apparently PURLs are out of the question since they offer no tracking capabilties.  Would love to learn how others have tracked their direct mail campaigns in the past.