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The iPad app is not customizable, to my knowledge. I know I've came up with workarounds to this by creating "lead retrieval" forms that have tracking stripped out of them (Because you don't want your iPad browser getting cookied as a lead when you're trying to submit multiple different leads through it). There are also providers that offer event checkin apps on Marketo Launchpoint that may be worth checking out.1 of 1 people found this helpful
I've demoed AtEvent's product and it looks pretty slick http://launchpoint.marketo.com/atevent/1145-check-in-tablet-app
Unfortunately it is not customizable at this time, but we hope to do this in the future.
Another solution is TapCrowd's lead capture iPad app for exhibitors. Our app can be used by your sales team to enter leads, and it can be offered in "kiosk" mode (self-service) to your booth visitors. Lead data is synced to your Marketo lead database. You can customize the fields in the app, on a per-event basis: