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Engagement of HTML vs Plain Text emails

Question asked by 61100 on Jul 24, 2014
Latest reply on Sep 29, 2015 by ec67d788edaf7ba9fb1fabbd35c023d52ebc6774
My audience is IT executives, and we are starting to ramp up with Marketo. I am planning to test designed HTML templates vs plain text emails. For those of you who work in B2B, what is your experience like between these formats? Do you see more click-throughs with plain text or fancier HTML?