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I believe the time zone is dependent on the sender. It will send it at 12:00 pm your time.
I agree with Bentacular. It will send it based on the timezone you have set up in your preferences. It will go out basically all at the same time so yes 10 Central, 9 Mountain, 8 Pacific Etc.
If you would like to change your timezone from EST to something else, go to Admin, and then Location. You can change your personal time zone there. It will not change everyone elses that uses your instance of Marketo.
Here is how you could set up sending an email based on someones individual time zone: https://community.marketo.com/MarketoDiscussionDetail?id=90650000000Pgt9AAC
I would vote on the idea in the article though to make it simpler. It should be.