Position Title: Marketing Automation Specialist
Company: Ceannate Corporation
Department: Strategy and Marketing
Reports To: Director of Marketing
FLSA Status: Exempt
Customary Days: Monday through Friday
Customary Hours: 8 a.m. to 5 p.m.
Position Summary:
The Marketing Automation Specialist drives demand generation through a mix of email marketing, database management, and innovative digital outreach across the web. The Marketing Automation Specialist, working alongside internal marcom specialists and expert agency partners, plays a key role in reaching, qualifying, and funneling leads to business development teams.
Essential Duties and Responsibilities:
* Own the Marketo platform and related databases, leveraging emails, landing pages, forms, campaigns, program templates, etc. to increase brand awareness and lead flow
* Work proactively across business units and subsidiaries to establish effective marketing workflows per company, product, service, and/or strategic initiative
* Work with internal subject matter experts and agency partners to ensure accurate, effective messaging and brand consistency
* Continually evaluate email, web and behavioral metrics, adjusting campaigns accordingly to optimize results
* Build, edit, test, launch, monitor and optimize email campaigns
* Analyze and document campaign effectiveness with an eye towards ROI reporting
* Grown and maintain a database of qualified leads, converting anonymous leads where possible through forms and related engagement tools and tactics
* Perform additional, related duties as assigned
Additional Duties and Responsibilities:
* Execution of components of the marketing plan that support all business units in driving sales.
* Manage tasks and workload to deliver timely results.
* Work with Marketing Director to ensure proper brand messaging and delivery of required marketing efforts to meet company goals.
* Contribute to the development of a comprehensive marketing expense budget in support of the organization.
* Understanding of the competitive landscape to ensure proper positioning and assist with driving product development
* Perform additional, related duties as assigned
Job Requirements and Specifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactory. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Essential Qualifications:
* Solid understanding of HTML, CSS and JavaScript
* Proficient with MS Office suite including Excel, Word, and PowerPoint
* Proficiency with Salesforce.com or similar CRM
* Solid understanding of SEO principles
* Strong communication and problem-solving skills
* Analytical mindset
* Strong creative and personal skills
* Ability to handle multiple projects at one time
* Strong oral and written communication skills
* Ability to work in team environment
* Proven ability to build consensus and work effectively within a cross-departmental team
Education and Experience:
* Bachelor's degree in Marketing, Business, Communications, Computer Science or other relevant field is required
* Minimum 2 years experience in email marketing experience at an agency or in-house marcom department; B2B experience preferred
* 1+ years as an administrator of the Marketo platform or similar marketing automation system
* Google Analytics experience is a plus
* Copywriting and design experience is a plus
Language Skills:
* Ability to read, write and speak English proficiently
Physical Demands: The physical demands describe here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential function.
* Specific vision requirements include the ability to see at close range, distance vision, peripheral vision, depth perception, and the ability to adjust focus
* While performing the duties of this job, the employee is regularly required to talk and hear
* Possess the ability to fulfill any office activities normally expected in an office setting, to include, but not limited to: remaining seated for periods of time to perform computer based work, participating in filing activity, lifting and carrying office supplies (paper reams, mail, etc.)
* Frequently required to stand, walk, sit, use hands to feel, and reach with hand and arms
* Occasionally lift and/or move up to 20-25 pounds
* Fine hand manipulation (keyboarding)
* May require occasional travel
* May require occasional evening and/or weekend work to meet deadlines
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