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It seems like a good idea to use UTMs to track your lead sources. There are some great threads on the community like this one about how to do that: https://community.marketo.com/MarketoDiscussionDetail?id=90650000000PfTyAAK
Hopefully that's helpful to you!
So I just did the whole hidden field thing and approved the form. Went to test it and it doesn't seem to be updating in SF. I was poking around in field management to make sure I don't have settings to not let this field override and I couldn't find it. Any troubleshooting tips?
As a start I would triage tracking by going to the landing page as if you clicked it from the ad. That is to say, enter the UTM data (or test data) in the URL and then fill out your form. Wait for the data sync to occur to Marketo, and then double-check it in SFDC.
Were you wondering where in Field Managment you'd find field update blocks?
I was able to get it :)
I think I had either the URL Parameter wrong or something with the visibility rules.
Thanks for your help!
Glad it's working for you! Good luck with your lead tracking efforts!