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Ideas for BtoC Opportunities by Campaign Report

Question asked by b2af5654a801797f89f9595f220f2878ba454a27 on Mar 17, 2015
Latest reply on Mar 18, 2015 by b2af5654a801797f89f9595f220f2878ba454a27
Hello. I'm attempting to customize a report to show Opportunities by Email Campaign. In my setup, an opportunity indicates a sale. We are a BtoC client. I'd like to be able to say, this email led to this many opportunities, representing this much value. 

It seems like a triggered situation - whereby I enable  a trigger that says if lead clicks email and opportunity is updated within 5 hours (for example), it gets credited to that email. 

We used a system simply for Ecom emails before (Marketo also reports for our brick and morter as well, which is one reason we went with it), and the ability to show sales generated by an email was a pretty standard feature. 

Has anyone set up a report like this? I've had nothing but headaches setting up Marketo for BtoC & Ecommerce operation - any advice would be helpful. Thanks!

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