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Hi Tonya, I would add a filter or trigger (depending how you have it set up) of "clicks/clicked link in email", and then a constraint with your unsubscribe link. Unfortunately, this is a bit of work to go backwards and populate in all of your programs, but if you add it consistently going forward, it will result in better data management for you.
Thank you for the reply. Maybe I am missing something but when I add a trigger for this the only links that are available to enter are links I inserted when I created the email. I beleive the unsubscribe link is dynamically created when the email goes out, correct?
Hey Tonya, we have a separate unsubscribe link in our emails, but you could say clicked link, and link IS NOT one of the links in your email. Not nearly as easy, but I'm not as familiar with using the Marketo unsubscribe link and how to "catch" that someone has clicked on it.
Why wouldn't Clicks Link in Email, Link CONTAINS "EAP link" work for this? Or
Clicks Link in Email, Email CONTAINS "EAP"...
I'd rather see you use a subscription management center where they go to the page and then choose. That way you get a much cleaner data collection.
The unsubscribe link is not dynamically created. It is definitely inserted and tokenized, but not dynamic. Just go to Admin > Email to see what it is. You can also get the link from Design Studio > Unsubscribe.html where it should be
Thanks for your reply Josh! We do have a subscription center; we modified our existing Unsubscribe page so that they are able to choose what types of emails they want to receive or opt out completely. There are 2 choices and if they choose both, it automatically unsubscribes them from all.
I grabbed the URL from our page in Design Studio and created a smart campaign that used a trigger for Clicks Link in Email, specified the email that I was testing with and inserted the URL from design studio and it does not have any results. I also tried a smart list to do this and nothing shows up there either.
Any other ideas? Thanks!