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What is the mechanism for population of the original search phrase and original search engine fields?

Question asked by 70c03a2bb055c208878183f92573726944b9127c on Aug 28, 2014
Latest reply on Aug 28, 2014 by 48605
For 98% of my lead database, these fields are blank. I would like to understand why these don't get populated on leads that have come in from organic search to my website. Anyone out there know the answer to this one?