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Upper and Lower Bounds for Lead Scoring

Question asked by c101158fce2c7ea834303c3d3b0489ee3baffa4a on Oct 22, 2014
Latest reply on Oct 23, 2014 by 68658
Just curious to get a sense of some best practices out there -- do you set up upper and lower bounds for lead scoring? E.g., lead score must be some range from 0 to 100.  (This is great, in theory, because it gives your reps some context for what the scores mean.  75 out of 100 is great.  10 out of 100 is not so great.)  

But if your lead score is a combination of behavior score + demographic score, how do you set upper/lower bounds without interfering with the math?

I understand how this can be done programmatically in Marketo (e.g., create a listener campaign that says, if lead score > 100, set it back to 100 ... so the score can never be > 100).  But if we create a listener campaign like this, then Behavior Score + Demographic Score will not always equal to Lead Score.  Does this pose challenges?  How have you worked around this?  Anyone else experiencing the same thing?

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