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Examples Lead Scoring
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on Jun 24, 2014
on Jun 24, 2014 by 48605
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Do you have any example of lead scoring based on behavior ?
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Jun 24, 2014 9:07 AM
I'd recommend meeting with your sales team and discussing with them what leads they find the most valuable. Is it leads that have been exposed to a certain page or asset on the website? Or leads that have come to an event or watched a webinar? It always helps me to map it out (score-wise) before actually making campaigns in Marketo. This way you can see how scores would interact.
Usually I see higher scoring for events, webinars, and contact us forms. But this really does differ by company and your instance.
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Jun 24, 2014 9:15 AM
Marketo's Program Library has example scoring programs you can import to your instance to get you started.
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