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I'd recommend meeting with your sales team and discussing with them what leads they find the most valuable. Is it leads that have been exposed to a certain page or asset on the website? Or leads that have come to an event or watched a webinar? It always helps me to map it out (score-wise) before actually making campaigns in Marketo. This way you can see how scores would interact.
Usually I see higher scoring for events, webinars, and contact us forms. But this really does differ by company and your instance.
Marketo's Program Library has example scoring programs you can import to your instance to get you started.