0 Replies Latest reply on Feb 5, 2015 9:25 AM by 45a80cb501ddc0d457d47f6bb4d63d6865f1cea0

    Marketing Operations Lead at Optimizely - San Francisco

      Hi Marketo Community! 

      Optimizely is looking for a Marketing Operations expert to manage the marketing infrastructure within Optimizely, streamline processes to accomplish marketing goals, and support Marketing by providing relevant budget and campaign reporting.

      About Optimizely:
      In 2014, the San Francisco Business Times ranked Optimizely #1 among medium-sized businesses (101-500 employees) in the publication’s annual “Best Places to Work” poll, describing Optimizely as a “meritocracy of ideas.” Reviews on Glassdoor have netted the company a five-star rating and 100% of reviewers say they would recommend Optimizely to a friend.

      About The Job:

      • Maintain our marketing automation system (Marketo) that supports scalable campaign targeting, lead source attribution, and lead scoring
      • Automate and improve data integrity and data management initiatives, including list management, and lead processes within Marketo and Salesforce
      • Manage key marketing data integrations with Salesforce.com, Segment.io, APIs, and various other internal systems.
      • Develop a world class sales & marketing partnership that drives the company’s revenue goals via innovative process improvements, key sales enablement initiatives, and accurate, intelligent sales funnel management. One team, one goal!
      • Direct the marketing technology infrastructure (project management and implementation, governance and roadmap development), including collaboration with Sales, Success, Engineering, and other functions as needed
      • Identify marketplace trends, tools and technologies to drive online acquisition, improve conversions, and support the growth of the business
      • Track and measure ROI of all marketing and other funnel activities
      • Define business analytics and develop dashboards to audit database health, campaign attribution, and pipeline contribution
      • Identify and develop processes to improve overall organizational efficiency and effectiveness (data management, documentation)


      • 3-6 years in demand generation/marketing operations
      • B2B marketing background with experience in marketing automation, leads processing (including lead scoring), marketing database, privacy compliance
      • Successful track record of implementing and managing marketing automation systems and associated integrations. Hands-on experience working with various marketing and sales platforms such as Marketo, Eloqua or Salesforce
      • Experience configuring customer tracking platform such as Google Analytics or Omniture; tag management system such as Google Tag Manager, Tealium or Bright Tag
      • Experience with data warehousing platforms and demonstrated SQL ability
      • Strong team player, strong collaboration skills
      • Excellent at planning and project management – ability to look ahead to meet regular deadlines and predict and prevent last minute fire drills.
      • Excellent prioritization skills
      • Must be resourceful and have initiative to resolve problems
      • Must have excellent written and verbal communications skills with ability to effectively interact with both technical and non-technical
      • Must be highly driven and self-motivated for a fast paced evolving environment
      • BA/BS in marketing, business or computer science


      • Free city-wide Gym membership at any Crunch Fitness.
      • Free Clipper Card to pay for your commute to and from work from anywhere in the bay area.
      • Catered in-office lunch and dinner on weekdays.
      • Full medical insurance with very low co-pay and deductible. HMO, PPO, and HSA options available.
      • Full dental coverage including orthodontics.
      • Full vision coverage including contacts.
      • Dependents 100% covered for medical, dental, and vision.
      • Unlimited vacation policy.
      • 401k benefit.
      • Working with a great team and having a huge impact!

      Apply here