Hi Marketo Community!
Optimizely is looking for a
Marketing Operations expert to
manage the marketing infrastructure within Optimizely, streamline processes to accomplish marketing goals, and support Marketing by providing relevant budget and campaign reporting.About Optimizely:In 2014, the San Francisco Business Times ranked Optimizely #1 among medium-sized businesses (101-500 employees) in the publication’s annual “Best Places to Work” poll, describing Optimizely as a “meritocracy of ideas.” Reviews on Glassdoor have netted the company a five-star rating and 100% of reviewers say they would recommend Optimizely to a friend.
About The Job:
- Maintain our marketing automation system (Marketo) that supports scalable campaign targeting, lead source attribution, and lead scoring
- Automate and improve data integrity and data management initiatives, including list management, and lead processes within Marketo and Salesforce
- Manage key marketing data integrations with Salesforce.com, Segment.io, APIs, and various other internal systems.
- Develop a world class sales & marketing partnership that drives the company’s revenue goals via innovative process improvements, key sales enablement initiatives, and accurate, intelligent sales funnel management. One team, one goal!
- Direct the marketing technology infrastructure (project management and implementation, governance and roadmap development), including collaboration with Sales, Success, Engineering, and other functions as needed
- Identify marketplace trends, tools and technologies to drive online acquisition, improve conversions, and support the growth of the business
- Track and measure ROI of all marketing and other funnel activities
- Define business analytics and develop dashboards to audit database health, campaign attribution, and pipeline contribution
- Identify and develop processes to improve overall organizational efficiency and effectiveness (data management, documentation)
Requirements:
- 3-6 years in demand generation/marketing operations
- B2B marketing background with experience in marketing automation, leads processing (including lead scoring), marketing database, privacy compliance
- Successful track record of implementing and managing marketing automation systems and associated integrations. Hands-on experience working with various marketing and sales platforms such as Marketo, Eloqua or Salesforce
- Experience configuring customer tracking platform such as Google Analytics or Omniture; tag management system such as Google Tag Manager, Tealium or Bright Tag
- Experience with data warehousing platforms and demonstrated SQL ability
- Strong team player, strong collaboration skills
- Excellent at planning and project management – ability to look ahead to meet regular deadlines and predict and prevent last minute fire drills.
- Excellent prioritization skills
- Must be resourceful and have initiative to resolve problems
- Must have excellent written and verbal communications skills with ability to effectively interact with both technical and non-technical
- Must be highly driven and self-motivated for a fast paced evolving environment
- BA/BS in marketing, business or computer science
Perks:
- Free city-wide Gym membership at any Crunch Fitness.
- Free Clipper Card to pay for your commute to and from work from anywhere in the bay area.
- Catered in-office lunch and dinner on weekdays.
- Full medical insurance with very low co-pay and deductible. HMO, PPO, and HSA options available.
- Full dental coverage including orthodontics.
- Full vision coverage including contacts.
- Dependents 100% covered for medical, dental, and vision.
- Unlimited vacation policy.
- 401k benefit.
- Working with a great team and having a huge impact!
Apply here
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