3 Replies Latest reply on Oct 14, 2014 3:19 PM by 42384

    How to increase lead score for known lead without form submission

      We recently took advantage of the Forms 2.0 feature where you can serve up custom HTML to known leads rather than having them fill out a form again:

      https://community.marketo.com/MarketoArticle?id=kA050000000LHAZCA4

      However, I use form completion as both a trigger and a smartlist filter, and now I can no longer use that with confidence.

      I want to be able to accurately and easily track how many downloads a certain piece of content had and I want to be able to increase a lead's score every time he downloads a piece of content (prior to this, we had a trigger campaign triggered off form completion).

      Any recommendations on how to solve?