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Using Marketo to target users on Linkedin with Ads?

Question asked by ff737f5257298ae52533f21962f831f0d2ff0df2 on Sep 24, 2014
Latest reply on Sep 24, 2014 by Josh Hill

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Hi all!

This Internet Retailer article says that we can use Marketo to target users on Linkedin with ads. Anyone know how to do that?

tks

http://www.internetretailer.com/2014/09/09/linkedin-becomes-more-effective-b2b-marketing-tool

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53504 Sep 24, 2014 5:53 PM
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I believe this is the integration the article is referrring to:

http://launchpoint.marketo.com/hoosh-marketing/1228-linkedin-integration-for-marketo/
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Josh Hill Sep 24, 2014 8:12 PM
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That's a pretty cool integration

If you are just using ads though, you can use Marketo Landing Pages and URL parameters in your linkedin ads and then collect that data into Marketo. No integration required.
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